User ResearchBetter decisions and successful products thanks to user feedback
We bring your users perspective to the team—clear, practical, and always with a view to real improvements.
The most important information in 30 seconds
- Our UX research services are scientifically verifiable and therefore reliable and robust.
- UX research provides insights into the needs, behaviors, and motivations of your target groups, enabling you to make decisions based on sound reasoning rather than gut feeling.
- UX research saves resources and budget in the long term by reducing the number of wrong decisions.
- Involving the target group increases their satisfaction and loyalty.
Why UX research helps your business move forward
User research is a systematic approach to understanding the target group, their needs, and their behavior. By using various research methods, both qualitative and quantitative, user research aims to make informed decisions during product development and improve the user experience (UX). The focus is on understanding users in context.
Interviews
Through personal interviews on site or online, we learn about the living and working realities of your (potential) users and what their needs and expectations are. These insights help us to design your product in a user-centered way.
Usability Tests
Products only reveal their strengths and weaknesses when used in real life. In moderated tests, you can experience with us what users love, where they get stuck, and what should be optimized for the best experience.
UX Audits
A fresh perspective from outside makes all the difference: we examine your product according to proven usability heuristics and from the perspective of optimal user flow. The result: a prioritized roadmap for optimizations with noticeable effects.
AI Personas
With AI-supported personas, we bring target groups to life and make them accessible. The personas are created based on insights gained from research. This allows you to get in touch with your users at any time and ask them questions about their preferences and needs regarding your product, for example.
Surveys
We use targeted surveys to reveal opinions, needs, and trends. To do this, we use standardized surveys and questionnaires from the field of usability and UX to find out what the majority of your users really want.
And many other methods
• Usage data analysis
• Game testing
• Diary studies
• Card sorting
• Accessibility tests
We are a team of three psychologists—and UX research is our passion.
We bring scientific expertise, extensive experience in qualitative and quantitative methods, and a great deal of empathy to the table. We support you in your research project.
Britta Karn
As a vegetarian, she once visited a meat production facility at 5 a.m. (but still found the work context exciting).
Alessandra Rodrigues Eismann
Has conducted interviews and usability tests with people from 15 countries (at least 15 that she can remember).
The benefits of user research
User research enables the development of products and services that are truly tailored to the needs of users. By continuously incorporating user needs into the agile development process, costly mistakes can be avoided and customer satisfaction increased. User research helps to develop a product that is geared towards the genuine and real needs of users.
Better product decisions
UX research provides in-depth insights into the needs, behaviors, and motivations of the target audience. Instead of making assumptions, decisions are based on real user data.
Reduced risk
A validated product is safer on the market. UX research tests assumptions and hypotheses before major investments are made, thereby reducing the risk of failure.
Cost efficiency
Problems identified in the early stages of development are significantly cheaper to fix than after launch. UX research saves resources and budget.
Scientifically based
Our services are based on psychological research and proven UX practices. This ensures that results are reliable, comprehensible, and robust.
Higher customer satisfaction
Satisfaction and loyalty increase when target groups feel understood and products become more intuitive and pleasant to use. In addition, commitment to new products increases when customers are directly involved in their development.
Verständnis für die Zielgruppe
UX research puts users at the center, promotes closeness to customers, and fosters understanding of the target group.
Prices
Starter-Paket
- Free consultation
- Individual planning, implementation, and support based on your project goals
- Selection of appropriate methods and development of relevant questions
- Further project work possible
UX Audit
- Free consultation
- Joint workshop to identify your target group and usage scenarios
- Two experts review your application according to standardized heuristics
- Presentation of results and recommendations for action
Custom KI-Personas
- Free consultation
- Joint workshop to define important questions
- Recruitment via you or our partner TestingTime
- Maximum of five 1-hour tests by our experts, including evaluation
- Presentation of results and recommendations for action
Convince your boss about UX research now
This free white paper provides you with an overview of all the advantages, benefits, and potential of UX research, making it easier to convince your manager of your project.
UX research with lean scope and AI support
We work with our partner LeanScope AI, a platform for product discovery and user insights management. Integrating UX research into LeanScope brings many important advantages:
- Structure & transparency: All research results—personas, scenarios, user needs, insights—are centrally recorded and made understandable.
- Continuous validation: Assumptions are always recorded and validated with real data as the process progresses.
- Cross-team: All levels work on a common basis—insights are no longer isolated but usable by everyone.
- Smart use of AI: e.g., to create AI personas based on research results, write summaries, or evaluate scripts.
Future AI applications require verified data. UX research provides the basic prerequisite for this.
Making surveys attractive and motivating
Take time for surveys, and why not?
For service companies, customer satisfaction is crucial. Surveys are a common method of measuring satisfaction, but motivating people to start and complete surveys remains a challenge. How should surveys be designed to ensure that respondents participate regularly and over the long term? qards GmbH commissioned Centigrade to redesign, conduct, and evaluate its 2023 customer satisfaction survey.
Together with our client qards, we further developed the customer satisfaction survey to make it enjoyable for participants and provide valuable insights into customer satisfaction.
Thanks to insightful workshops and the development of detailed personas, we were able to work with Centigrade to further develop our customer satisfaction survey in a targeted and user-centered manner. Their use of psychological expertise and the UX writing analysis they conducted ensured that our questions were clear and understandable, resulting in a significant improvement in the user experience. This allows us to ensure that our customers will continue to enjoy participating in the customer satisfaction survey in the future.
Innovative learning solution for sales trainees
Achieving success with playful e-learning
Centigrade focused on user research, conception, and software development, while SwissLife provided the visual design.
As part of our user research, we identified the needs and expectations of sales trainees. The interviews revealed that most sales trainees are philanthropist player types, and many also fit the achiever player type profile. For philanthropists, the deeper meaning of the activity is very important. They want to be mentors and help others without expecting anything in return. Achiever players thrive when they achieve goals, make tangible progress, and receive recognition for their successes.
Human-centered development for digital experiences with added value
Centigrade is one of the leading human-centered IT service providers and supports the best companies in your industry in the holistic development of digital product experiences.
With user-friendly software developments and “human-in-the-loop” AI solutions, Centigrade is making tomorrow's digitalized world a world with less friction and errors and more productivity and joy in use.
*20
Years
2000+
Projects
1:0
1 horse trailer but 0 horses
>3.5
Million in revenue
45+
Talented people
4x
Saarbrücken / Düsseldorf / Frankfurt / Hamburg
Selected awards
Frequently asked questions
User research is the process of understanding users, their needs, motivations, and behaviors. It involves applying various research methods to gain insights into the target group's mindset. The research results are used to make informed decisions about products and services. It helps researchers to better understand users. UX research ensures that the needs of your users are taken into account in the development process. This saves time and money because it results in products that users really want. The risk of making wrong decisions is minimized.
We use the method that makes sense for your project and your goal. Our repertoire ranges from interviews and surveys to UX audits and usability tests to methods such as diary studies, card sorting, and game testing. We specialize in AI personas, which allow you to stay in touch with your target group at all times.
Choosing the right user research method depends on the research goals, the phase of product development, and the available resources. It is important to consider the strengths and weaknesses of each method and choose the one that is best suited to answer the specific question. Often, a combination of qualitative and quantitative methods is ideal for gaining a comprehensive understanding of users and achieving the objective. The user research method should be tailored to the needs of the customer.
We are happy to advise you on the choice of method.
Whether you are currently brainstorming ideas, building a prototype, or your product has been around for years, research provides valuable insights at every stage to help your users love the product even more.
First, we clarify goals and framework conditions in a joint workshop. We then implement the appropriate method, maintain close contact with your team, and conclude with a presentation of the results and recommendations. The team can also be present at meetings with users.
You can recruit participants yourself or we can do it for you, e.g. through our partner TestingTime. How many participants you need depends on the method you choose: for interviews or tests, 5–7 people are often enough. For a UX audit, we don't need any participants at all.
You will receive a final presentation with clear recommendations for action and a detailed evaluation that your team can use immediately. We are also happy to accommodate any further requests you may have regarding the evaluation format.
The costs vary depending on the method and scope. We offer customized quotes as well as fixed-price packages. Feel free to contact us for a no-obligation quote.
It all starts with a good conversation.
Let's talk about possibilities for your digital product development. Whether it's software modernization, AI-supported agents & automation, UX & accessibility optimizations, or gamification & serious games: in a free initial consultation, I'll be happy to give you exciting insights into my many years of project experience in the B2B environment.
