Our Mindset

People, Values & Visions

Values are not just numbers to us (but also)

Values are very important to us because they guide our identity, our behavior and our decisions. They define what we consider important and how we want to act to promote those values. For this reason, we have formulated 5 pairs of values that summarize how we work, how we lead, and how we treat each other and ourselves.

authentic geeky keen committed curious playful empathic social lean humble

No Planet – No User

It's very simple. If our planet is destroyed, there will be no users. We want to be environmentally responsible as a company and as a team. That's why we encourage each other to adopt sustainable behaviors, share insights and tips, and continue to focus on integrating sustainability into our business decisions and processes and finding environmentally friendly solutions. For example, we don't take domestic flights, get our fruit from local farms, and use refillable bottles. These are small things, but even small steps in the right direction count. 🌳🙆

Don Norman

Design for a better world

Climate change is a symptom to a problem that designers had a hand in creating.

AI & Sustainability

As an innovative company, we are always looking at the latest technologies. Unfortunately, these are not always sustainable, and AI is no different. The use of generative AI is very energy intensive and therefore has a carbon footprint that should not be underestimated. However, AI also has immense potential to make digital product development more sustainable. Therefore, it is important for us to recognize the potential of these technologies and to drive our projects and discourse in precisely this direction.

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We want to act in such a way that we not only take something from the system, but also always give something back. So when we use AI, we want to create value. In this way, we can use AI to tackle industrial projects that play a major role in the energy transition. This is the only way innovation can be successful.

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If you are interested in this topic, please take a look at our blog post on Sustainable UX or one of our reference projects.

AI & Social Responsibility

When it comes to AI, we take neither an exuberant nor a judgmental stance. We are deeply involved in the topic and are well aware of the possibilities as well as the limitations and dangers.

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In line with this philosophy, we believe that humans must retain a validating and controlling role when working with AI. This position is underscored by the fact that AI is still prone to error. Unfortunately, chatbots like ChatGPT have a tendency to be "confidently wrong". Doubt is therefore in order, in line with our motto: Finding the truth requires co-creation 🤝

We share Problems, Pizza & a single Vision 🍕

Finally, the most important thing! But of course we don't just share pizza, we share a vision. We believe that UX has the potential to transform our digital world. To promote transparency, support more sustainable thinking, enable better communication, and together create a reality we can be proud of and enjoy living in.