Thomas Immich
AI-Automation & UX Expert
Thomas Immich is the owner and managing director of Centigrade GmbH, one of Germany's leading IT companies specializing in UX. He has been working with modern design methods, AI tools, and agile software development processes for over 20 years.
With this background, he supports German-speaking SMEs in their human-centered digital transformation and has won numerous industry, design, and e-learning awards with flagship companies such as TRUMPF, Sysmex, and Swiss Life.
Better products thanks to AI personas – reality or insanity?
In the age of GenAI, modern AI tools can be used to create virtual users—known as “AI personas”—that accompany product teams throughout the entire development process. They help to deepen domain knowledge, improve ideas, and test feedback. It is particularly exciting to model the emotional characteristics of users in order to better understand their motivations and reactions. This makes it possible to check how new features influence their user journey – and to prioritize the backlog in a targeted manner.
Thomas Immich shows how AI and humans must interact so that companies can build their own pool of virtual users, which can be used at any time to make informed product decisions. The example of a specific customer implementation shows how well this works.
Sponsoring & Memberships
Thomas is active in numerous professional associations such as Bitkom, GermanUPA, VDMA, and VDID, where he is regularly booked as a speaker or trainer on the topics of AI agents, automation, personas, and human-centered product development.
How AI agents are transforming digital product development
In his latest white paper on AI agents and automation, our managing director Thomas Immich explores the question of what the future of human-centered software development looks like!
Blog
Interview with Thomas Immich: Why accessibility is more than just an obligation
Human-centered product development with AI agents
AI personas: empathy enhancers or false pretenses?
It all starts with a good conversation.
“Let's talk about possibilities for your digital product development. Whether it's software modernization, AI-supported agents & automation, UX & accessibility optimizations, or gamification & serious games: in a free initial consultation, I'll be happy to give you exciting insights into my many years of project experience in the B2B environment.”
